Illustration for article titled Digital Marketing Agency in Austin @ Is Chatbots the newest way to increase online sales?

What is Chatbot?

In short, chatbot is a computer program that can carry out conversations through text or hearing methods. They can vary from very simple to very sophisticated. In the current context, these programs are often accessed through virtual assistants such as Amazon Alexa or Google Assistant.


It all began in 1950 when Alan Turing developed the Turing Test, which is a method for testing the ability of machines to utilize intelligent behavior that is similar to humans. From there, things developed relatively slowly with new breakthroughs made every decade until Siri was launched as an iPhone application in 2010.

Since then development has been underway with various companies developing and launching their own chatbots, often paired with virtual assistants or messaging applications, to help provide a unique experience for users.


Recent studies have shown increased acceptance of chatbots in the market. This seems to be mainly due to convenience combined with the young generation’s natural recognition of technology as part of life Digital Marketing Agency in Austin. With Apple, Google, Amazon, and Facebook all using chatbots, they are becoming quite normal so more businesses are using or planning to develop chatbots.

Ways Chatbot increases online sales

There are several ways chatbots are effectively incorporated into the sales process. Most commonly they are deployed in an effort to increase customer involvement. This is important because statistics have shown that the customers involved make almost twice as many purchases.


Here are some of the best ways that can help Chatbot increase online sales:

Streamline bookings - When chatbots are paired with a messaging device, done by Facebook, or a virtual assistant, this can save users time and effort. Instead of using multiple applications to process, like ordering something, it can be done with one bot. The most common example is using Alexa to order products from Amazon. The food service industry has also begun using chatbots because Domino’s, Taco Bell, and KFC each use bots in different ways.


Streamline returns - The shopping process is never perfect. In fact, around 30% of e-commerce purchases are returned which means the amount of time and energy that is worth spending by a business increases only with increasing sales Digital Marketing Services in Austin. Chatbots can be used to help arrange returns, receive complaint notifications, and provide information about the return process to ease some of the time burden.

Provide product advice - In some cases, product advice can be annoying, however, when your bot has access to purchase records and search history, this can be very helpful in comparing popular items that other people buy while deleting items that you have already buy and add items. You might have seen it before. Victoria Secret uses Kik to provide concierge services for its customers.


Give an answer - One of the best things about chatbots is that it is available 24/7, including weekends and holidays. Even if you don’t work, they can, provide answers, FAQs, etc. to help reduce shopping cart abandonment or site reflection when customers have questions but there is nothing available for immediate answers.

Give fun options - Fun options are one of the best ways to engage users. Bots can perform a variety of fun functions such as playing games with customers, facilitating product gifts or even acting as a meme generator.


The proof is in the pudding

When it comes to reasons why you should consider using a chatbot, the proof is in the pudding. Top businesses in many markets effectively utilize bots at various levels to let you know they are functioning.


When Apple first launched Siri, people were skeptical about usability and acceptance in the market. But a few years later we found that chatbots had been integrated into all types of businesses.

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